Conversion Rate Articles
Driving Traffic to Your Website Does Not Imply Automatic Sales
A common cause of poor traffic conversion rates is a one-sided approach to their online marketing, favouring external projects and putting a lopsided effort into driving traffic while neglecting the other side of the equation. You will not reach your full online sales potential if you do not have sufficient conversion elements in play throughout your website. To see the full article click here...
Does Your Site Really Work For Your Users?
Are you puzzled over analytic's that show high traffic coming into your site but low conversions? To see the full article click here...
Abandonment - Why Visitors Don't Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. To see the full article click here...
10 Easy Steps For a User Friendly Website
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. To see the full article click here...